Will BlackBerry Sink or Swim After Revealing of New Direction?

Posted on November 04, 2013 by .

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It doesn’t take much intelligence to realize that BlackBerry is continually going through some serious transitions as of late. The most recent happening includes a $1 Billion investment from Fairfax and a push to replace CEO Thorsten Heins.

At one time BlackBerry looked to corner the enterprise market with their widely touted devices. Today, BlackBerry still sells devices like its slowly progressing BlackBerry 10 and other new handsets. Nothing much has been done to really turn the company’s slow decline around.

The shopping for potential buyers has really sparked the BlackBerry community, what little of it is left. Assurances from Heins led to many options being considered by the latest change in strategy suggest that a sure deal was never found. In comes Fairfax with a new deal for investors putting up $1 billion in convertible debentures. Fairfax will acquire a $250K stake in those bonds and the deal should conclude in the next 2 weeks.

BlackBerry remains to be a force with a lot of potential in the eyes of investors who have collectively dumped $1 billion in the firm. The official PR line from BlackBerry is a clear indication of their plans to find ways to strengthen business to continue service customers as they were before.

What lies to be seen is what exactly does BlackBerry need to jumpstart it back into the mainstream? Consumers and enterprise end-users will have the best grasp at what really needs to be done just by their foundational needs.

What do you think needs to take place at BlackBerry to put them back in the quickly-moving tech game? Is the Fairfax deal take away from BlackBerry’s uncertain future?

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