Apple Mac Computer Sales Climb 10% While iPad Dwindles Down 23%

Posted on April 28, 2015 by .

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The latest reports are in from Apple on their sales numbers, and it shows a 10% increase in the sale of Mac computers for 2015 over the same period from last year.

There is certainly a steady insurgence of Mac computers around the world. If you ever take a gander at some small businesses, you will see a good amount of them are utilizing Mac computers in some form. Even though PCs have long dominated the market and continue to do so in, yet in smaller numbers, Mac unit sales came in around 4.45 million for the first quarter of 2015.

The personal computer market has long been on its heels as keeping pace with moving technology in general. The IDC, in yet another occurrence, has pegged the PC industry as being down nearly 7% for the first quarter of 2015 when compared to the same time last year. Additionally, overall business in the market has seen a 5% decline.

Apple has once again outperformed the PC industry as a whole. Considering how Macs generally cost more than comparable PCs, this statistic is surprising yet again, but not to everyone. Some of those avid Mac users, companies and small business this news comes as no surprise. Though, there is the fact of Mac computers showing a drop of $27 on average for the average selling price, which is now $1,231, during the first quarter of 2015.

Large volumes of low-cost Macs, such as entry-level MacBook Air models are being purchased in growing numbers. Those prices, averaging $899 and $999 have had their sales sparked by the introduction of newer products, such as the latest MacBook with a starting price of $1,299, much higher than what you can find a current MacBook Air for.

On the flip side of positive outlooks on Mac computer sales, the iPad is struggling to keep pace with its counterparts. Apple sold 12.6 million iPads during the first quarter of 2015. That accounts for a 23% decline compared to the same period last year. The revenue of Macs had exceeded the iPad once again, showing the first decline during the third quarter of 2014 up through the first quarter of 2015. This is the first time that the iPad has seen such a decline since the iPad 2 was launched in March of 2011.

You may be wondering, what does the decline of iPad sales mean when compared to a growing Mac computer sale volume? Well, Tim Cook has chimed in and remained bullish and possibly blaming the decline of iPads on the iPhone and Mac success together. “It is what it is,” said Cook of the sales decline. “It will play out. At some point it will stabilize. I’m not sure precisely when, but I’m pretty confident that it will.”

With all of this said and taken into consideration, our bet is that tablets will continue to see a downward trend as new smartphones are introduced essentially taking the place of tablets. It is rather simple to understand. As smartphones get bigger and retain the position of “that device you carry all day long,” we will naturally see iPads and other tablets become less attractive.

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