Mac Sales Decline 3% – Poor iPad Sales Takes Most of Blame

Posted on January 27, 2016 by .

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You have probably already heard about the slight decline in Apple’s sales. From what the numbers are showing, their decline is attributed to poor iPad sales and Mac computers falling off but still having a smaller fall-off rate than PC sales in the recent year.

iPads as a whole have had a 24.7% decline in sales the past year, which is rather alarming. Contributing to the number, iPad sales dropped for the eight straight quarter in Q4 2015. The iPad only contributed 9.3% of Apple’s total revenue for Q4, which falls in number two spot behind the iPhone.

While strong numbers have been a steady hand at Apple, the iPhone has kept Apple rocking and rolling but showing a miniscule decline, too. Apple sold about as many iPhones in Q4 2015 as it did the year before. Though, unit sales rose just 0.4%, the slowest pace since 2007.

Apple’s overall growth and numbers in amazement a few years ago have attributed to the slight slowdown we are witnessing now. Not to mention, items like the new iPad Pro have not found their grove mainly due to their pricing structure being rather high for most and the usability not justifying a hefty price of admission.

The chart below is representation of iPad sales throughout the year of 2015. As you can see, the decline in sales had been a steady trend since the beginning of Q4 following through the holidays, which is normally when there is an uptick in sales, naturally.

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