Windows Phone Claimed Not Dead Yet Due to Recent Market Share Growth

Posted on December 02, 2015 by .

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The Smartphone race has always included the Apple iPhone, the many devices that run Android, and devices touting the Windows Phone operating system. With the market share of Windows Phone hovering around 3%, experts are speculating its forthcoming demise. However, an important milestone was reached last month when Windows Phone saw an increase in its market share from 2.90% to 3.14%.

While the minuscule jump by 0.24% doesn’t seem like much of significance, the important take away is the steady growth it has seen from August 2015 up until now, which started at about 2.48% market share.

If there is any indicator here to demonstrate that Windows Phone isn’t dead yet, it is the steady and consistent growth. While some could say the recent share growth for Windows Phone devices is due to the holidays. Sure, that’s a relevant claim. Though, August and September are not normally months that are considered to have sales driven by the holidays.

As a viable alternative to iOS and Android, Windows Phone, another reason it is gaining interest is due to Windows 10 and its emergence into the PC world. Windows Phone, after all, is modeled from Windows 10 and touts many similarities that paved the way for how Windows 10 looks and feels for operation.

Getting past 3% market share may start to demonstrate strong growth in the coming months, especially considering we are into the holiday season now. With that holiday growth that is naturally expected, Windows Phone may start to perpetuate growth from more and more consumers taking notice of others buying up such devices and relating the operation to the new Windows 10 operating system found on PCs and tablets. Just think, all of those new PCs, tablets and convertible devices sold this year during the holidays will only add to the curiosity and sales of Windows Phone devices.

The chart below from Net Applications demonstrates the Windows Phone growth over the past year – make of it what you will, Windows Phone isn’t dead yet.

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